What to Say & When to Say It

A Communication & Follow-Up Playbook for Property Managers

Your behind-the-scenes playbook for knowing exactly what to say, how to say it, and when — without sounding scripted or risking mistakes. This handbook gives leasing agents and property managers ready-to-use communication scripts for prospects, residents, corporate teams, and escalations. It removes guesswork from daily communication and replaces it with clarity, consistency, and professionalism. Instead of rewriting emails, overthinking texts, or second-guessing tone, you’ll have proven language at your fingertips — built for real multifamily scenarios and Fair Housing–aware by design